Transparent Packaging Trend Requires Discrete Adhesion, Visible Results

Transparent Packaging Trend Requires Discrete Adhesion, Visible Results

Want consumers to trust your brand? As it turns out, transparency plays a key role. Today’s consumers want as much information as possible about the products they purchase. They want to know how the product is manufactured, what ingredients or materials are used, and where those ingredients and materials are sourced.

But transparency doesn’t end there. More than half of shoppers (54%) agree it’s important to be able to see a product through its packaging, according to Mintel’s Food Packaging Trends 2014 report. Many manufacturers have since acted on this desire for transparency, showcasing products in clear packaging to build consumers’ trust. See-through packaging allows shoppers to see the quality of the product, further influencing their decision to purchase.

Pressure Sensitive Adhesives Showcase Your Product, While Minimizing Adhesive Visibility

Unlike plain paperboard packaging, clear packaging offers excellent product visibility. The caveat of being able to see everything is that careful attention must be given to ensure that the packaging and presentation of the product appears flawless. Adhesives can be used to attach products to the inside of the packaging, keeping products displayed in place. While the goal is for the product to be fully visible, you want a solution that minimizes adhesive visibility.

Rubber-based pressure sensitive adhesives (PSAs) are an excellent invisible solution, creating an instant bond between your product and packaging. Double-sided PSAs go on clear and mess-free during application and remove cleanly to maintain product and packaging quality.

Our line of Adhesive Squares™ brand adhesive dots helps you create a highly visual packaging experience for your customers. Want to discuss your specific packaging application in detail? Contact our technical service team at 1-800-844-1740 or use the contact form below. Our technical service analysts and chemists are available 24/7 to help you find the best solution to meet your specifications.

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