When you purchase your shampoo, you might notice a free sample of conditioner attached to the bottle. Or the next time you buy a razor, it may come with a bonus pack of refill cartridges. If you’re a fan of purchasing in bulk, you may get multiple products shrink wrapped together as a multipack.
Have you ever considered how these products are securely attached to one another and displayed for maximum shelf appeal?
It’s not something we typically think twice about, but as a manufacturer or contract packager, there are a few packaging design and assembly challenges you face when attaching two or more products together to be sold as a multipack. Careful planning is required to make sure products are packaged together in a visually appealing way.
Products must be arranged so that labels face precisely the same direction prior to being shrink-wrapped or placed in corrugated packaging. Sometimes during shrink wrapping, the force of the film can squeeze two (or more) products together, pulling one product in front of the other. This creates packaging that is visually unappealing to retailers and consumers.
Product Orientation Made Easy with Pressure Sensitive Adhesives
Whether you are shrink wrapping your products or placing them in a corrugated box, you need a solution that will hold your products together, but can later be easily removed by the consumer without damaging the product.
Double-sided, rubber-based pressure sensitive adhesives (PSAs) are an excellent solution for instantly attaching products together as a multipack. The strength of the bond holds products in place and prevents them from shifting or collapsing during the shrink wrapping stage.
Double-sided PSAs are clear and discrete, and remove cleanly, allowing you to preserve your brand image and the packaging quality. Also a major plus, this type of adhesive integrates easily into your manual production process.
Our line of Adhesive Squares™ pressure sensitive adhesives can help you create visually appealing multipacks for your customers. Have questions or want to discuss your specific packaging application in detail? Contact our technical service team at 1-800-844-1740 or use the contact form below. Our technical service analysts and chemists are available 24/7 to help you find the best solution to meet your application requirements.